I originally chose IPC media as the institution for my magazine, Refresh. IPC media currently only produce one music magazine within their vast selection of magazines they produce. The only magazine they produce is NME this magazine is a completely different style to the magazine I wish to create. The genre of my magazine is pop, whereas NME is more indie rock and is aimed at people in their twenties whereas Refresh is aimed at teens. IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults. They currently don't produce any magazines for children or teens so my magazine will be completely different to anything they have produced, and will add to their large selected range of magazines. They currently produce magazines for women, such as Look, Now, Chat and Women; they also produce magazines for men, such as Rugby World, Nuts, Mousebreaker and World Soccer. By producing my magazine it would be a start of a new teen sector which they currently do not have, by doing this they will have a brand new audience to add to their vast collection of current readers. Everything about IPC is aimed at adults for example there website is very formal and has more writing then pictures and doesn’t use bright colours that would attract teens, but by producing my magazine it may give them the chance to be more creative with their website, and in creating more magazines aimed at teens and young children’s. Because IPC only produce one other music magazine that is the complete opposite to Refresh there would be no competition between profits or audiences as they are both completely different.
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